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Soffos NLP Use Case: Improving Sales Calls

By Soffos Team
September 7, 2022

Natural Language Processing (NLP) is becoming the hottest subfield of Artificial Intelligence (AI). The NLP market size is expected to grow to $40+ Billion by 2026 and businesses are investing heavily to incorporate it into their operations.

To understand the power of NLP to shake up and improve your business processes, you have to grasp in concrete terms how it can be applied.

In this Use Case Guide, we will focus on one use case of NLP for Sales departments and how it can improve the outcome of a sales call.

What is Natural Language Processing (NLP)?

NLP enables computers to understand text and spoken words in the same way that humans do. Combining computational linguistics, symbolic AI and deep learning, NLP allows computers to process human language in the form of text or voice data and 'understand' its meaning, intent and sentiment.


Picture your salesperson on the phone with a potential client.

Perhaps your company has 100’s or even 1000’s of products and your salesperson has a huge portfolio which they have to study by heart. Perhaps the sale involves a complicated cost estimation process or various complex regulations that the sales person has no way of recalling or figuring out on the spot.

Your Salesperson's biggest challenge is that there’s no way to remember all the details that could help guide the conversation and move the sales process along during that call.

Imagine a system that transcribes the entire sales call live, and automatically searches company documents for information about what is being discussed and anything relevant to what the client is asking about.

To assist your salesperson, the system displays the information on the screen in a concise manner that:

is not overwhelming,

is easy to process while multitasking,

enables delving deeper into data sets for more detail.

This allows your salesperson to present the best options for the specific client, alleviating the need to manually search hundreds of documents to find accurate and relevant information that is needed to respond –in real-time.

Aside from the key product, regulation, or cost information being accessed and issued, this system also provides your sales associates with crucial benefits that are necessary for the closing of more deals.

Increased Confidence.

Authoritative Answers.

Effective Communication.

Enhanced Up-selling.

Enhanced Cross-selling.

In short, having this kind of knowledge at their fingertips can help your salespeople create ideal customer experiences.

Are you interested in such a powerful system?

Book a free consultation with our NLP expert, and get started on your NLP journey!

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